Publish a Stand-Alone Lead Collection Form

Place a lead collection form on a stand-alone web page that automatically routes leads to your dealers.

Required:  Available in Connect and Optimize subscriptions, and as an add-on to the Find Subscription.

For an overview of Bullseye Lead Manager and the various ways it can be used to collect customer leads from your website, see Getting Started: Bullseye Lead Manager Overview

This article explains how to use Bullseye's lead form on a separate page (i.e., not integrated with the store locator) to collect inquiries from website visitors and automatically deliver them to the right dealers based on your preferred routing rules. Some companies prefer to present an initial form to their leads, instead of sending them to a traditional store locator that displays search results upfront. This approach is effective in discouraging your competition from harvesting your data because they will not see the search results. It can also be more effective for capturing leads because some users who search the store locator will not fill out the optional form in the results.

For information on adding lead collection to your store locator, see Add Lead Collection to your Store Locator.

Bullseye Lead Manager by default includes a built-in lead collection form. You can use that form as-is, or customize it to your needs, or create one or more new lead forms using Bullseye's Form Builder tool. For a detailed explanation of creating or customizing your lead form, see Customize Lead Entry Forms

Options for Publishing Your Lead Collection Form

Bullseye provides two main options for publishing a stand-alone lead collection form:

  • Embed the lead form in an iframe on a page on your website
  • Link to the form via a Bullseye hosted URL
Note: If you don't want test leads to be sent to actual locations, first put your account in Lead Manager test mode. See Set Lead Manager Test Mode for details.

Embed Lead Form in an Iframe

To transparently embed the Bullseye lead collection form in any page on your website, follow these steps:

1. Create your page. If it doesn't already exist, use your website content management system or another method for creating web content to create the page on which you want to host the form. 

2. Add a viewport to the page header. Make sure the following tag exists in the header (i.e., between the <head> and </head> tags of your HTML) of the hosting page, if it's not already there: 

<meta name="viewport" content="width=device-width, user-scalable=no, initial-scale=1, maximum-scale=1">

3. Copy the iframe code. Bullseye provides ready code for the iframe in the form builder. Follow these steps to find the code for your form:

  • In the Bullseye admin, go to Interfaces > Forms in the left-side navigation.
  • Click Publish next to the form you want to use. (You can also click Edit to get to the edit screen, then click the Publish tab.)
  • Under the heading iFrame Embed for Website, select the iframe code in the box and copy it. 

4. Add the iframe code to your page. Paste the copied code on your web page where you want the form to appear. Save and publish your page, and the form will be displayed there. 

Use Bullseye's Hosted URL

Bullseye also provides a simple hosted URL that will display your form on a page generated by Bullseye. To find the URL for your form, follow these steps:

  • In the Bullseye admin, go to Interfaces > Forms in the left-side navigation.
  • Click Publish next to the form you want to use. (You can also click Edit to get to the edit screen, then click the Publish tab.)
  • Under the heading Hosted URL you will find a link to your form page

Add Custom HTML Header and Footer

By default, the hosted URL page displays only the form on an otherwise plain page. Use the custom code fields to add content and styling to the stand-alone page:

  • Click the Enable Custom Code checkbox. The window will expand to show input fields for the header and footer. 
  • Add your HTML and/or CSS code to the fields and click Save

Note that your custom code will be displayed on all other versions of the form, including the pop-up in the store locator and the iframe page. If you need different appearances for different purposes, please create additional forms. 

Lead Routing and Delivery

Leads submitted via a stand-alone lead collection form (unlike the form on a store locator interface) are automatically assigned to your dealers based on your configurable lead routing rules. Also, each submitted lead triggers emails to the dealer(s) assigned, to the customer submitting the lead, and optionally to other administrators and managers. 
For details, please see: