The Leads By Category report allows companies to see which categories (products, services, etc.) that leads have selected in their inquiry.
Requirements: Lead Manager subscription
Allowing your leads to contact a dealer based on products or services they carry helps them to quickly get what they need. It is also helpful for companies to know what the leads are looking for.
We display the category data in a bar chart, pie chart, and a table. Here’s an example of the Leads by Category report:
At the top, the Daily Trend of Leads stacked bar chart shows the total number of lead searches on each day, broken down by category. Each category is represented by a color, and each bar of the chart shows how each category relates to the total number of lead searches for each day. Hover over any bar to see the lead search statistics for each category on that date in a list:
The pie chart below that shows the percentage of each category as it relates to the whole, over the entire date range configured for the report. Hover over any category to see the lead search statistics in a bubble:
You can use this chart to filter the results in the stacked bar chart and table. You can filter by one category by click on the category name, or filter by multiple categories by using the multi-select tool. Clear filters by clicking the clear filter tool:
The Leads by Date table to the left of the pie chart shows the statistics for each category by month. The table can drill down from month to day by clicking the arrows next to the date, and will display detailed statistics for each level:
Data in the charts and tables can be exported in a variety of formats. There are many tools that are common to many of our reports, and are covered in more detail separately in the Report Tools Knowledge Base article.