Searches by IP

Bullseye tracks the IP addresses of the searchers.

Also see:

Use the Security Filter

This report also shows the number of searches by IP Address, and lets you block them from searching if necessary.  If you see an unusually high number of searches from a particular IP address, this may be one of your competitors trying to find out who your dealers are so they can get them to also carry their products.  Blocking their IP address helps discourage this.