How to add a locations one at a time in the Bullseye admin form.

Requirements: All account types

Sometimes you may need to add one, or only a few locations to your store locator. When there are not a lot of locations to add, it is easier to type the information manually in our form than to upload a file with the changes. If you have a lot of locations to add, see Upload Locations in a CSV file.

To add locations one by one, simply login to the Bullseye admin and type in the location information. You can follow these simple instructions:


Login to the admin and select Manage Locations>Add Location. You will be taken to the Locations Details tab:

Location Details

NOTE: It is not necessary to fill out all of the fields.  The required fields include: Location Name, Country, State, and Zip/Postal Code. We suggest including complete address information to plot the location accurately on the map. You can select Save at the end of the form when you have all the information you need entered. You will need to save the location before you fill out additional tabs (Territories, Categories, SEO, Translations, Users).

Location Name: Enter the name of the store or dealer.

Country: Select the appropriate country from the drop down menu

Address 1-4: Enter the street address without including city/state/zip code.  If you are using the standard Bullseye interfaces, only information in address 1 and 2 will be displayed in the search results. Address 1 should only include the building number/street.  Mall or Plaza information should go in Address 2. Address 3 and 4 can be used if you have additional information and are developing a custom search interface.

City: Enter the City.

State: Select the State.

Zip/Postal Code: Enter the Zip or Postal Code. By Default, this is a required field.  To suppress this requirement see this article.

Active: Keep Yes selected if you want the location to show up in the search results.  If the location needs to be omitted from the results, you can select No.

Approved: The approved status is used when companies want to allow locations to register for the locator, and approve them before they go live.  Since you are adding the location manually, this would likely be Yes.

Web Only Location: Bullseye allows you to display Web Only (internet based locations) in addition to regular brick and mortar locations.  Select Yes if the location will be an internet location. For information on including Internet Locations in the search results, see Configure Internet Locations.

Location Groups: You can create location groups if you have administrators who will manage groups of locations. See Manage Location Groups for more information.

Contact Details

Contact Name*: Include the name of a person at the store if you have the information.

Contact Position*: Include the person's position.

Contact URL: Use this field only if you want the searcher to access an online form to contact the location.  Put the url of the form in this field. A link that says "Contact Location" will be displayed in the search results for the location.

Email Address: Include the email address for the location, A link that says "Email" will be displayed if Lead Capture is not enabled on the interface.

Phone: Include the Phone Number.

Mobile**: Include the Mobile Phone Number.

FAX**: Include the FAX Number

URL: Include the URL to the location's website.  A link that says "Click for Website" will appear on the location in the search results on locations that have this field populated.

*  These fields only appear on the landing page with a web premium subscription.

** These fields do not appear on the Bullseye standard interface.  In order to display these fields, a custom interface would need to be created.

Social Media

Social Media links will only appear on the landing page for Web Premium subscriptions, when landing pages are enabled on your interface.  After you enter the information, an icon will appear for each social media site on the location's landing page which will link to their profile on the applicable social media site.  Do not include the entire url.  Follow the examples below as guidelines to enter your own data (the bolded part of the url is what should be entered):








If you don't have information to fill out beyond the basic address information, you may save the location without filling out information under other headings or tabs.

After you save the information, and select edit on the location, some additional information will appear after the Zip Code field:

Latitude/Longitude: Bullseye will supply coordinates for you after you save the location, based upon the address you provide.

Geocode Status: Bullseye will provide the status (street level, zip code level, or none) depending upon the address information you provide.

Last Geocoded: Bullseye will provide the date of the most recent date/time of when the location was geocoded.

Clear Geocodes: Allows you to erase the existing lat/long coordinates if you get an inaccurate map plot for the location.  You can change the address and save the location, or enter new coordinates and save the location to attempt to get an accurate plot.

Adjust the position of the location on the map by changing the address

If a location is not plotted properly, it may be that the address is incorrect.  If you are unsure of the address, you can research at to confirm if the address is correct by entering the name of the location and/or other address information you have into Google Maps.  

If you decide to change the address based on Google's feedback, you can paste the new address information into the appropriate address fields. Keep the following in mind:

  • Information such as suite numbers, and malls/plazas, should be kept out of the address 1 field.  Address 2-4 are not used by Bullseye for geocoding, and are appropriate for suite numbers, malls, etc.
  • You will also need to get rid of the existing lat/long coordinates before saving the new address.  Do this by selecting Clear Geocodes.  Then, select Save at the bottom to save the location.

Adjust the position of the location on the map by changing the latitude/longitude coordinates

If a location plots inaccurately, you can adjust by simply moving the plot image on the map to the proper position.  The coordinates will update accordingly.  If the position is way off, and it is not feasible to use the map to adjust the plot, you can go to to obtain the coordinates. First, type in the address of the location. Then, do the following:

  1. Hover over the plot image for the location.
  2. Right click on that image.
  3. Select "what's here?" from the menu.
  4. The lat/long coordinates will appear in a pop up map.  Copy them.
  5. Paste the coordinates into Bullseye's lat/long fields.
  6. Save the location by selecting Save at the bottom.

Bullseye will plot the location in your store locator based upon what is entered on the record you have entered.  

Bullseye Details

Services Used: If you have a Lead Manager subscription, you can check Lead Manager if you want the location to receive leads in an email from a form that leads fill out.  If you don't have a Lead Manager subscription, only choose Store Locator. See Lead Manager Overview for more information on Lead Manager features.

Location Type: This refers to the prioritization (order) of locations in the search results within a radius or territory.  The locations are prioritized in the following order: Exclusive, Preferred, then Standard.  If you do not select an option, it will default to Standard.

Responsiveness Rating: With a Lead Manager subscription, you can manually rank locations based on how responsive they are when they follow up with leads. The ranking options are: Very Fast, Moderately Fast, Average, Moderately Slow, Very Slow.  If locations are assigned to a responsiveness rating, you can use this ranking in the Lead Manager routing rules under Settings/Routing Rules.  Note that the Lead Manager routing rules are separate from the Store Locator search rules. Routing Rules are only used when using Bullseye with a stand alone lead form.

Third Party ID: Generally, this option is used when a company has set up automated location data updates.  It is possible to push your location updates to Bullseye in a file on a regular basis, and we can make updates based on the data you send.  The Third Party ID is a unique number we need you to supply in order for us to upload the location.  Typically, Bullseye clients who update their locations one at a time as demonstrated in this article will leave this option blank.

Business Hours

Business Hours may also be displayed in the search results for each location.  Searchers can hover over a link labeled "Business Hours" on the location and see the hours of operation if you configure them.  First select the correct Time Zone. Drop down menus will appear for each day of the week.  Select the correct hours as needed. For more details on store hours, including holiday hours, see Add Store Hours.

Location Images

Bullseye allows you to upload images for each location. 

Location Preview Image: This image is displayed on the initial search results for the location.

Landing Page Photos: Up to 10 images can be displayed on the landing page for each location (Web Premium only).

To select an image, select Choose File and browse to the file.  The image will appear.  You must also upload the image by selecting the Upload button as in the example above.  Once you select Upload, save the location.

Note: We suggest using square images at least 100x100 pixels for the preview image.  Larger images will be scaled down. Smaller images will become blurred when they are upsized to 100x100.  Rectangular images will only display information on the image that is available within the 100x100 area.

Landing page photos are displayed on a configurable landing page. The recommended photo dimensions therefore are based on the size of the final display area for the embedded interface. To get this go to the interface and measure the height and width of the photo location. Here are some sample sizes.

Interface WidthPhoto WidthPhoto Height

Additional Information

Bullseye allows you to create custom attributes if you need additional information displayed if our standard fields don't cover all the fields you need.  To create custom attributes see Add Custom Attributes. Once your attributes are created, you will see them appear in the form:

Simply enter the information as needed in the fields.  Note that the information will appear on the landing page of the location (Web Premium subscription required). It will not appear in the initial search results.


Territories functionality is available only in Web Premium accounts.  Territories are used in lieu of the radius search.  You can assign your locations to geographic territories that you create based on a county or other area.  When a searcher enters a zip code or city/state that is within the territory, locations assigned to that territory will be returned.  If you are only using the radius functionality (this applies to the majority of companies using Bullseye) you can skip this tab. For information on creating territories see Create and Manage Territories

To access the Territories tab, you must first the save the location after filling out the Location Details. After you save the location, select Edit, then select the Territories tab.  A list of the territories you have created will display under "Available Territories:"

Select the territory that applies to the location, then select assign selected. The territory will appear at the bottom.  Select Save to save the territory/location association.

Assign Territories to a Category

Bullseye allows you to assign a territory to a category.  If you have dealers or sales reps that have territories that are product specific, you can assign a territory to a category so that only locations that carry the specified product within the territory will show up in the search.

If you want to use this feature, you will first need to contact Bullseye Locations and let us know which categories apply.  Once you let us know, we will mark the categories, and they will appear as in the screenshot below:

Select Limit By Category and the screen below will appear:

Simply select the category and save it to allow locations to be displayed within the territory, if they carry the product/category.


Categories allow you to let searchers filter locations by products or services that they may carry.  To learn about creating categories, see Create and Modify Categories 

To add existing categories to a location, select the Edit button on the location, then select the Categories tab:

Check the categories that apply.  If you have subcategories, all the subcategories from the selected top level category will be inherited.  You can uncheck the subcategories if some of them do not apply to the top level.  Select Save when you are done. 


If you have enabled landing pages within your Web Premium subscription, it is possible to insert a title tag and meta description into each landing page.  To add this data, select Edit on the location, then select the SEO tab:

Simply type in the information into the 2 fields, and select Save when done. 

Note: In addition to providing the Meta Information, you will also need to make the Meta Info accessible to the search engines.  If you are using the standard Bullseye interface, you can achieve this by putting up a list page which links to all the location landing pages.  See Create a Location List Interface for more information. If you are using our API you can create your own interface to make the landing pages accessible.


Bullseye offers optional custom translation functionality, as an add-on subscription to a web premium account.  For more information, see Configure Language Translation

Allow Locations to Login to Bullseye

You can allow locations to login to Bullseye to maintain their own data.  To do this, you must enter the email address of the person who will be logging in at the locations.  See this article for more information.