Requirements: Any paid subscription
With a subscription, You can configure your interfaces to send captured data from the Searches By Locations Report to Google Analytics. Data from Bullseye is available in Google Analytics on the Content>All Pages report, and the Events reports. Data tracked in Google Analytics includes the following:
Google Analytics Events Actions
Auto Search -This event action will count each time your locator performs an Auto-Search. This activity normally occurs when your locator is first loaded. Note: Page refreshes will increase this count
Manual Search - This event action will count each time a user indicates a location search. This normally corresponds to Search Button clicks or any other custom control that will perform a search
Location Search Result - This event action will count the number of locations that have been returned from all Auto and Manual Searches. Note: if you search results return 30 locations and only the first 5 are visible the event count for this metric will be 30
Click Email - This activity corresponds with data populated in the Email Address field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Email link is clicked
Click Website - This activity corresponds with data populated in the URL field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Website link is clicked
Click More Info - Your locator must be configured with local pages enabled for this event to be tracked - This event action will count each time a Location’s More Info link is clicked
Click Directions - This event action will count each time a Location’s Direction link is clicked
Click Phone Number - This activity corresponds with data populated in the Phone field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Phone Number is clicked
Click Phone Link - When the interface is configured to mask the phone number with a link, this even will count each time the link is clicked.
Click Contact Link - This activity corresponds with interaction with the Contact Link on the search interface. When lead service is on, this event action will count each time the link or button to open a lead form is clicked. When lead service is off, this event action will count each time a Location’s Contact URL is clicked to open an email.
Location Click - This event action will count each time a user clicks the location within the search results to display the location detail above the corresponding pin on the map
A location-specific breakdown is available for all Event Actions listed above within the Google Analytics console
If your locator is configured to display standard landing pages, the following Event Actions are also available and link to activity taken on the Landing page:
- Landing page email clicks
- Landing page website clicks
- Landing page contact clicks
- Landing page phone number clicks
The Events report shows the metrics for any Events that have occurred during the currently selected timeframe:
Selecting Location search result, Location click, Click more info, Click contact and Click website will provide a list of the individual locations on which the event has been tracked.
Configuring Google Analytics in Your Bullseye Interface
To link your interface you will need to get the Google Analytics ID that comes with your Google Analytics account. The Google Tracking ID is a string like UA-000000-2. To find the tracking ID:
- Sign in to your Analytics account.
- Click Admin.
- Select an account from the menu in the ACCOUNT column.
- Select a property from the menu in the PROPERTY column.
- Under PROPERTY, click Tracking Info > Tracking Code.
Your tracking ID is displayed at the top of the page:
Copy the Tracking ID exactly as it is in Google Analytics, including the UA and any dashes.
ext, log in to your Bullseye account, and navigate to the Interfaces page. Select Edit on the appropriate interface. You will need to enter the code along with the Host URL on the General tab of the Options page of the interface builder:
- Google Analytics Code: Paste or enter the code provided by your Google Analytics account, include UA and any dashes.
- Host URL: Enter the exact URL of the site where the interface is going to be IFramed. The complete URL must be provided including "http/https".
If you are enabling Google Analytics for the first time, you will need to re-implement the Bullseye Iframe code on your site. You can find the updated code in the Publish tab in the interface builder. Just copy the code and paste into your website.