Google Analytics

Requirements: Web Premium Subscription

Also see:

Searches By Locations Report

Add a Responsive Interface to Your Site

With a premium subscription, You can configure your interfaces to send captured data from the Searches By Locations Report to Google Analytics. Data from Bullseye is available in Google Analytics on the Content>All Pages report, and the Events reports. Data tracked in Google Analytics includes the following:

Google Analytics Events Actions

Autosearch -This event action will count each time your locator performs an Auto-Search.  This activity normally occurs when your locator is first loaded. Note: Page refreshes will increase this count

Manual search - This event action will count each time a user indicates a location search.  This normally corresponds to Search Button clicks or any other custom control that will perform a search

Location Search Results - This event action will count the number of locations that have been returned from all Auto and Manual Searches. Note: if you search results return 30 locations and only the first 5 are visible the event count for this metric will be 30

Email clicked - This activity corresponds with data populated in the Email Address field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Email link is clicked

Website clicked - This activity corresponds with data populated in the URL field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Website link is clicked

More info clicked - Your locator must be configured landing pages enabled for this event to be tracked - This event action will count each time a Location’s More Info link is clicked

Directions clicked - This event action will count each time a Location’s Direction link is clicked

Phone Number clicked - This activity corresponds with data populated in the Phone field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Phone Number is clicked

Contact clicked - This activity corresponds with data populated in the Contact URL field in the Contact Details section of the Location Details Tab of the Manage Locations Admin page. This event action will count each time a Location’s Contact URL is clicked

Location clicked - This event action will count each time a user clicks the location within the search results to display the location detail above the corresponding pin on the map 

A location-specific breakdown is available for all Event Actions listed above within the Google Analytics console

If your locator is configured to display standard landing pages, the following Event Actions are also available and link to activity taken on the Landing page:

  • Landing page email clicks
  • Landing page website clicks
  • Landing page contact clicks
  • Landing page phone number clicks

The Events report shows the metrics for any Events that have occurred during the currently selected timeframe:

Selecting Location search result, Location click, Click more info, Click contact and Click website will provide a list of the individual locations on which the event has been tracked.  

Configuring Google Analytics in Your Bullseye Interface

To link your interface you will need to get the Google Analytics ID that comes with your Google Analytics account. The Google Tracking ID is a string like UA-000000-2. To find the tracking ID:

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code.

Your tracking ID is displayed at the top of the page:

Copy the Tracking ID exactly as it is in Google Analytics, including the UA and any dashes.

ext, log in to your Bullseye account, and navigate to the Interfaces page. Select Edit on the appropriate interface. You will need to enter the code along with the Host URL on the General tab of the Options page of the interface builder:

  • Google Analytics Code: Paste or enter the code provided by your Google Analytics account, include UA and any dashes.
  • Host URL: Enter the exact URL of the site where the interface is going to be IFramed. The complete URL must be provided including "http/https". 

If you are enabling Google Analytics for the first time, you will need to re-implement the Bullseye Iframe code on your site.  You can find the updated code in the  Publish tab in the interface builder. Just copy the code and paste into your website.

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