Customize and configure automated emails sent by Bullseye in the event registration workflow.

Required: Event Registration subscription.


Bullseye's Event Registration includes functionality to automatically send email notifications as part of the event registration workflow. The event registration workflow includes the following email templates:

  • Event Registration Confirmation - sent to the user, acknowledging that they have registered
  • Event Registration Notification - sent to the event managers, notifying them that someone has registered for their event.

Configure Event Registration Emails

Follow these steps to configure and customize any of the lead manager email templates.

1. Set Lead Manager Test Mode (Optional)

Before configuring and testing emails, place your account in Lead Manager test mode. This will automatically redirect outbound emails (including event registration emails) to the addresses you specify, and prevent test messages from being sent to actual dealers and others. For instructions, see Set Lead Manager Test Mode

2. Modify Default Theme

If you haven't already done so, modify the default them to give your email the look and feel you want, and to apply your branding. For instructions, see see Customize Email Themes.

3. Edit Template Settings

  • Click Settings >> Email Settings.
  • Click the Edit link for the template you wish to modify.

  • On the Settings tab, configure the available fields. Note that not all fields are available on all email templates.

Select Enabled or Disabled. Note that some emails also need to be activated in the form builder (Interfaces >> Forms). See the NOTES below for details.
The design theme to be applied to this template.
To Address
One or more email addresses to which this email will always be sent, in addition to any automatic routing (see the NOTES section below for details).
BCC Address
One or more email addresses to which this email will be blind copied, in addition to automatic routing and addresses in the "To Address" field.
From Address
The address that the recipient will see as the "from" address; e.g.,

Note: If your from address includes your own email domain, you will need to create DNS records that allow Bullseye to send email on your behalf. Please contact Bullseye Locations for assistance.
From Name
The name that the recipient will see as the "from" name, associated with the From Address; e.g., Yourcompany Customer Support.
The subject line of the email address; e.g., "Thanks for your interest in Yourcompany!" or "You have a new lead from Yourcompany."

  • Note that some emails allow merging of dynamic data in some of these settings. See the NOTES section below for details.
  • Note that some emails also have to be activated via the form builder for specific lead or event registration forms. See the NOTES section below for details.
  • Click Save to save your settings.

4. Edit Template Body

  • Click the Body tab
  • Edit the content of your email using the WYSIWYG editor. Remember that background styling, header image, footer text, etc., can be standardized in the theme. See Customize Email Themes for more information.
  • Use the merge fields drop-down in the WYSIWYG editor to insert dynamic content into your email. Available merge options are automatically determined by the template being edited; not all fields are available for all templates.

  • Click Save to save your settings

5. Preview Your Email

  • Click the Preview button to preview your email content and theme. Note that the preview will not include dynamic merge content.
  • Click the X in the upper right corner of the preview to close the window and return to the edit screen.

6. Test Your Email

  • Click the Test button to initiate an actual email test of your content and theme. Note that this test will not include dynamic merge content.
  • Enter one or email addresses (separated by semicolons) to receive the test email.
  • Click Send Test to send the test email.
  • When you are finished, click Save and Close to return to the list of templates.

7. Live Test Your Email

With Lead Manager Test Mode turned on, you can safely test your configured emails. For example, go to your locator or your lead form and submit a lead; automatic emails, including dynamic merge content and automatic routing, will be delivered to the addresses you specified when you turned on test mode.

8. Turn off Test Mode

When you are satisfied with your email configurations, turn off Lead Manager Test Mode. Your lead emails are now live.

NOTES for Specific Email Templates

Event Registration Notification

  • Automatically sent to event managers (Location Admins, Location Users, and the event contact email, if specified) when an event registration is submitted.
  • Activate this email via the form builder for specific registration forms. See Create Custom Lead Entry Forms for Event Registration for more information on the form builder.

Event Registration Confirmation