The Searches by US Detail report displays granular geographic search information based upon the entered search criteria.
Requirements: Any paid subscription.
This report shows you specific information on how users are searching:
In the example above, the recorded searches start on the state level (Indiana) and become more granular (county, city, and zip code). Note that No Zip searches refers to city/state searches when no zip was entered into the search.
Number of Searches: Total number of searches in a geographic area.
Successful: A successful search means at least one location was returned in the search.
% Successful: Percentage of successful searches.
If you have a high percentage of unsuccessful searches in a certain area, this may be important feedback, letting you know that you need to get a dealer in that area.
We also track incomplete, mobile, and state searches:
Bad Searches: If someone enters an unrecognized city and state combination it gets tracked as unknown.
Bad Zip Codes: If someone enters an unrecognized zip code it gets tracked as unknown (Not shown).
Mobile Searches: Currently we track mobile searches but do not track the geography of mobile searches.
State Searches: We track if a user enters a state unaccompanied by a city.